Recent Submissions

  • A cross-country study of marketing effectiveness in high-credence services 

    Angulo-Ruiz, Fernando; Pergelova, Albena; Cheben, Juraj; Angulo-Altamirano, Eladio (Elsevier Inc., 2016-04-24)
    Acceso restringido
    This research seeks to examine the influence of traditional advertising, Internet marketing, and relational marketing on choice and willingness to recommend across countries with varying levels of the Inglehart-Baker ...