Administración y Marketing
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Recent Submissions
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Augmented reality in customer experience: systematic review
(Universitas Ahmad Dahlan, 2023)Acceso abiertoAugmented reality (AR) is an emerging technology that offers the opportunity to explore a new way of shopping in the customer experience, showcasing its benefits, such as the superimposition of virtual elements in a physical ... -
Web design and its effect on key variables associated with online consumer behavior in the retail sector
(Growing Science, 2023)Acceso abiertoThis study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ... -
Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy
(Frontiers, 2023)Acceso abiertoIntroduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ... -
Study of an Analytical Model that represent Student Loyalty: Case Study of a Private University in Peru
(Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, 2023)Acceso abiertoStudent loyalty was explained based on multiple factors and variables such as institutional image, educational quality, academic fees, and educational service in a Peruvian university that provides educational service, ... -
Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market
(Frontiers, 2023)Acceso abiertoIntroduction: This paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to ... -
Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy
(MDPI, 2023)Acceso abiertoThe COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify ... -
COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries
(MDPI, 2023-02)Acceso abiertoThe aim of the research is to examine the relationships between the following variables (a) Theory of Planned Behavior (TPB), composed of Attitudes (ATT), Subjective Norms (SN), and Perceived Behavioral Control (PBC); and ... -
The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools
(MDPI, 2022-10)Acceso abiertoSince the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ... -
USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience
(ACM DL DIGITAL LIBRARY, 2022-07-09)Acceso restringidoThe study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed ... -
Pharmaceutical advertising and the consumption of over the counter (OTC) medicines in users of the SUPERFAR drugstore in Barrios Altos-Cercado de Lima, 2022.
(F1000Research, 2022-06-10)Acceso abiertoTo determine the relationship between pharmaceutical advertising and the consumption of over-the-counter (OTC) medicines in users of the SUPERFAR drugstore in Barrios Altos-Cercado de Lima, 2022. -
Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management
(MDPI, 2022-07-13)Acceso abiertoHiking is a sports activity that takes place in the natural environment. From the point of view of well-being, it is an aerobic activity that prevents and improves cardiovascular diseases. According to data provided by the ... -
E-Teach Performance: A Scale to Evaluate Teaching Performance in Virtual Environments in Higher Education Programs for Adults
(IEEE, 2022-05-26)Acceso restringidoThe study proposes an instrument to evaluate teaching performance in virtual environments (E-Teach Performance), identifying 17 items, which makes it an easy-to-apply instrument for evaluating teacher performance that ... -
Influence of Retail e-Commerce Website Design on Perceived Risk in Online Purchases
(IEEE, 2022-06-08)Acceso restringidoThe objective of this study was to estimate the influence of the perception of the web design of e-commerce retail on the level of risk perceived in online purchases by consumers. For this, a cross-sectional study of causal ... -
Digital Skills and Job Performance in Remote Work
(IEEE, 2022-06-08)Acceso restringidoThe objective of this study is to estimate the level of association between digital skills and job performance in remote work in a developing country such as Peru. A non-probabilistic convenience sampling was applied and ... -
Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic
(MDPI, 2022-05-22)Acceso abiertoThe aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ... -
The Mexican Ecological Conscience: A Predictive Model
(MDPI, 2022-06-09)Acceso abiertoRecently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ... -
Psychometric Properties of a Questionnaire to Assess Perceptions of Corporal Expression in Future Spanish Teachers
(MDPI, 2022-05-18)Acceso abiertoCorporal expression is a content that is forgotten by most educators but has been proved to bring numerous benefits to students of all ages. Teacher perceptions and beliefs play a fundamental role in the teaching-learning ... -
University Reform And Its Impact On Scientific Production In Peru
(Universidade do Estado do Rio Grande do Norte, 2021)Acceso abiertoThe present study had the objective of analyzing the Peruvian scientific production published after the university reform initiated in 2014 with the purpose of evidencing the impact of this one on the ... -
Autonomía del trabajo y satisfacción laboral en trabajadores de una universidad peruana
(Universidad Peruana Unión, 2018-10-18)Acceso abiertoLa investigacióntuvo como objetivo determinar la relación que existe entre la autonomía del trabajo y la satisfacción laboral de los trabajadores administrativos de una universidad peruana.Se empleó el método hipotético ... -
PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing
(Multidisciplinary Digital Publishing Institute, 2022-02-24)Acceso abiertoThe objective of the research was to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling ...
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