Administración y Marketing

 

Recent Submissions

  • Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management 

    Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Simón-Isidoro, Selene; Álvarez-Herranz, Agustín Pablo; Álvarez-Becerra, Rina; Sánchez Díaz, Lisette C. (MDPI, 2022-07-13)
    Acceso abierto
    Hiking is a sports activity that takes place in the natural environment. From the point of view of well-being, it is an aerobic activity that prevents and improves cardiovascular diseases. According to data provided by the ...

  • E-Teach Performance: A Scale to Evaluate Teaching Performance in Virtual Environments in Higher Education Programs for Adults 

    García-Salirrosas, Elizabeth-Emperatriz; Millones-Liza, Dany-Yudet (IEEE, 2022-05-26)
    Acceso restringido
    The study proposes an instrument to evaluate teaching performance in virtual environments (E-Teach Performance), identifying 17 items, which makes it an easy-to-apply instrument for evaluating teacher performance that ...

  • Influence of Retail e-Commerce Website Design on Perceived Risk in Online Purchases 

    García-Salirrosas, Elizabeth; Rondon-Eusebio, Rafael (IEEE, 2022-06-08)
    Acceso restringido
    The objective of this study was to estimate the influence of the perception of the web design of e-commerce retail on the level of risk perceived in online purchases by consumers. For this, a cross-sectional study of causal ...

  • Digital Skills and Job Performance in Remote Work 

    García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet (IEEE, 2022-06-08)
    Acceso restringido
    The objective of this study is to estimate the level of association between digital skills and job performance in remote work in a developing country such as Peru. A non-probabilistic convenience sampling was applied and ...

  • Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic 

    García-Salirrosas, Elizabeth Emperatriz; Acevedo-Duque, Ángel; Marin Chaves, Viviana; Mejía Henao, Paula Andrea; Olaya Molano, Juan Carlos (MDPI, 2022-05-22)
    Acceso abierto
    The aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ...

  • The Mexican Ecological Conscience: A Predictive Model 

    Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Sandoval Barraza, Lidyeth Azucena; Álvarez-Becerra, Rina (MDPI, 2022-06-09)
    Acceso abierto
    Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...

  • Psychometric Properties of a Questionnaire to Assess Perceptions of Corporal Expression in Future Spanish Teachers 

    Rojo-Ramos, Jorge; Gomez-Paniagua, Santiago; Mendoza-Muñoz, María; Carlos-Vivas, Jorge; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Carmelo Adsuar, José (MDPI, 2022-05-18)
    Acceso abierto
    Corporal expression is a content that is forgotten by most educators but has been proved to bring numerous benefits to students of all ages. Teacher perceptions and beliefs play a fundamental role in the teaching-learning ...

  • University Reform And Its Impact On Scientific Production In Peru 

    Acevedo-Flores, Jessica; Morillo-Flores, John; Tamashiro-Tamashiro, Jaime; Mazzi-Huaycucho, Víctor (Universidade do Estado do Rio Grande do Norte, 2021)
    Acceso abierto
    The present study had the objective of analyzing the Peruvian scientific production published after the university reform initiated in 2014 with the purpose of evidencing the impact of this one on the ...

  • Autonomía del trabajo y satisfacción laboral en trabajadores de una universidad peruana 

    Faya Salas, Adela; Venturo Orbegoso, Carlos; Herrera Salazar, Miriam; M. Hernández, Ronald (Universidad Peruana Unión, 2018-10-18)
    Acceso abierto
    La investigacióntuvo como objetivo determinar la relación que existe entre la autonomía del trabajo y la satisfacción laboral de los trabajadores administrativos de una universidad peruana.Se empleó el método hipotético ...

  • PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing 

    García-Salirrosas, Elizabeth Emperatriz (Multidisciplinary Digital Publishing Institute, 2022-02-24)
    Acceso abierto
    The objective of the research was to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling ...

  • A cross-country study of marketing effectiveness in high-credence services 

    Angulo-Ruiz, Fernando; Pergelova, Albena; Cheben, Juraj; Angulo-Altamirano, Eladio (Elsevier Inc., 2016-04-24)
    Acceso restringido
    This research seeks to examine the influence of traditional advertising, Internet marketing, and relational marketing on choice and willingness to recommend across countries with varying levels of the Inglehart-Baker ...