Browsing Administración y Marketing by Title

Now showing items 1-20 of 21

    • A cross-country study of marketing effectiveness in high-credence services 

      Angulo-Ruiz, Fernando; Pergelova, Albena; Cheben, Juraj; Angulo-Altamirano, Eladio (Elsevier Inc., 2016-04-24)
      Acceso restringido
      This research seeks to examine the influence of traditional advertising, Internet marketing, and relational marketing on choice and willingness to recommend across countries with varying levels of the Inglehart-Baker ...

    • Augmented reality in customer experience: systematic review 

      Cervantes, Christian; Bayona-Oré, Sussy; Pintado Torre, Nicolás (Universitas Ahmad Dahlan, 2023)
      Acceso abierto
      Augmented reality (AR) is an emerging technology that offers the opportunity to explore a new way of shopping in the customer experience, showcasing its benefits, such as the superimposition of virtual elements in a physical ...

    • Autonomía del trabajo y satisfacción laboral en trabajadores de una universidad peruana 

      Faya Salas, Adela; Venturo Orbegoso, Carlos; Herrera Salazar, Miriam; M. Hernández, Ronald (Universidad Peruana Unión, 2018-10-18)
      Acceso abierto
      La investigacióntuvo como objetivo determinar la relación que existe entre la autonomía del trabajo y la satisfacción laboral de los trabajadores administrativos de una universidad peruana.Se empleó el método hipotético ...

    • COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries 

      Valenzuela-Fernández, Leslier; Escobar-Farfán, Manuel; Guerra-Velásquez, Mauricio; García-Salirrosas, Elizabeth Emperatriz (MDPI, 2023-02)
      Acceso abierto
      The aim of the research is to examine the relationships between the following variables (a) Theory of Planned Behavior (TPB), composed of Attitudes (ATT), Subjective Norms (SN), and Perceived Behavioral Control (PBC); and ...

    • Digital Skills and Job Performance in Remote Work 

      García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet (IEEE, 2022-06-08)
      Acceso restringido
      The objective of this study is to estimate the level of association between digital skills and job performance in remote work in a developing country such as Peru. A non-probabilistic convenience sampling was applied and ...

    • E-Teach Performance: A Scale to Evaluate Teaching Performance in Virtual Environments in Higher Education Programs for Adults 

      García-Salirrosas, Elizabeth-Emperatriz; Millones-Liza, Dany-Yudet (IEEE, 2022-05-26)
      Acceso restringido
      The study proposes an instrument to evaluate teaching performance in virtual environments (E-Teach Performance), identifying 17 items, which makes it an easy-to-apply instrument for evaluating teacher performance that ...

    • Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market 

      García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Gómez-Bayona, Ledy; Moreno-López, Gustavo Moreno-López; Valencia-Arias, Alejandro; Gallardo-Canales, Rodrigo (Frontiers, 2023)
      Acceso abierto
      Introduction: This paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to ...

    • Influence of Retail e-Commerce Website Design on Perceived Risk in Online Purchases 

      García-Salirrosas, Elizabeth; Rondon-Eusebio, Rafael (IEEE, 2022-06-08)
      Acceso restringido
      The objective of this study was to estimate the influence of the perception of the web design of e-commerce retail on the level of risk perceived in online purchases by consumers. For this, a cross-sectional study of causal ...

    • Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy 

      Gómez-Bayona, Ledy; Valencia-Arias, Alejandro; García-Salirrosas, Elizabeth Emperatriz; Espinoza-Requejo, Cinthy Catheryne; Moreno-López, Gustavo (MDPI, 2023)
      Acceso abierto
      The COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify ...

    • PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing 

      García-Salirrosas, Elizabeth Emperatriz (Multidisciplinary Digital Publishing Institute, 2022-02-24)
      Acceso abierto
      The objective of the research was to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling ...

    • Pharmaceutical advertising and the consumption of over the counter (OTC) medicines in users of the SUPERFAR drugstore in Barrios Altos-Cercado de Lima, 2022. 

      Esteves Pairazaman, Ambrocio Teodoro; Ibarra Fretell, Walter Gregorio; Huapaya Cuzcano, Jessica Noelia; De La Cruz Rojas, Ronald Alan; Esteves Cardenas, Veronica Liset; Rincon Chavez, Jose; Ochoa Ayvar, Leydi; Palacios Valverde, Francisco (F1000Research, 2022-06-10)
      Acceso abierto
      To determine the relationship between pharmaceutical advertising and the consumption of over-the-counter (OTC) medicines in users of the SUPERFAR drugstore in Barrios Altos-Cercado de Lima, 2022.

    • Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy 

      Chilón-Troncos, Rony Francisco; García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Millones-Liza, Dany Yudet; Villar-Guevara, Miluska (Frontiers, 2023)
      Acceso abierto
      Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...

    • Psychometric Properties of a Questionnaire to Assess Perceptions of Corporal Expression in Future Spanish Teachers 

      Rojo-Ramos, Jorge; Gomez-Paniagua, Santiago; Mendoza-Muñoz, María; Carlos-Vivas, Jorge; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Carmelo Adsuar, José (MDPI, 2022-05-18)
      Acceso abierto
      Corporal expression is a content that is forgotten by most educators but has been proved to bring numerous benefits to students of all ages. Teacher perceptions and beliefs play a fundamental role in the teaching-learning ...

    • Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic 

      García-Salirrosas, Elizabeth Emperatriz; Acevedo-Duque, Ángel; Marin Chaves, Viviana; Mejía Henao, Paula Andrea; Olaya Molano, Juan Carlos (MDPI, 2022-05-22)
      Acceso abierto
      The aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ...

    • Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management 

      Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Simón-Isidoro, Selene; Álvarez-Herranz, Agustín Pablo; Álvarez-Becerra, Rina; Sánchez Díaz, Lisette C. (MDPI, 2022-07-13)
      Acceso abierto
      Hiking is a sports activity that takes place in the natural environment. From the point of view of well-being, it is an aerobic activity that prevents and improves cardiovascular diseases. According to data provided by the ...

    • Study of an Analytical Model that represent Student Loyalty: Case Study of a Private University in Peru 

      Carhuancho-Mendoza, Irma Milagros; Bullón-Solís, Omar; Saravia Ramos, Giuliana del Pilar; Moreno-Rodríguez, Rosa; Valero-Palomino, Fiorella Rocío; Méndez-Gutiérrez, Leidy Lucía; Layme-Calatayud, Lady Bárbara (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, 2023)
      Acceso abierto
      Student loyalty was explained based on multiple factors and variables such as institutional image, educational quality, academic fees, and educational service in a Peruvian university that provides educational service, ...

    • The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools 

      Müller-Pérez, Jessica; Garza-Muñiz, Viridiana Sarahí; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Esponda-Pérez, Jorge Alberto; Álvarez-Becerra, Rina (MDPI, 2022-10)
      Acceso abierto
      Since the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ...

    • The Mexican Ecological Conscience: A Predictive Model 

      Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Sandoval Barraza, Lidyeth Azucena; Álvarez-Becerra, Rina (MDPI, 2022-06-09)
      Acceso abierto
      Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...

    • University Reform And Its Impact On Scientific Production In Peru 

      Acevedo-Flores, Jessica; Morillo-Flores, John; Tamashiro-Tamashiro, Jaime; Mazzi-Huaycucho, Víctor (Universidade do Estado do Rio Grande do Norte, 2021)
      Acceso abierto
      The present study had the objective of analyzing the Peruvian scientific production published after the university reform initiated in 2014 with the purpose of evidencing the impact of this one on the ...

    • USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience 

      García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet (ACM DL DIGITAL LIBRARY, 2022-07-09)
      Acceso restringido
      The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed ...