Augmented reality (AR) is an emerging technology that offers the opportunity to explore a new way of shopping in the customer experience, showcasing its benefits, such as the superimposition of virtual elements in a physical ...

Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...

This study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ...

The aim of the research is to examine the relationships between the following variables (a) Theory of Planned Behavior (TPB), composed of Attitudes (ATT), Subjective Norms (SN), and Perceived Behavioral Control (PBC); and ...

The COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify ...

Introduction: This paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to ...

Student loyalty was explained based on multiple factors and variables such as institutional image, educational quality, academic fees, and educational service in a Peruvian university that provides educational service, ...