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Postgraduate Trends in the Training of Human Talent for Sustainable Development
(MDPI, 2022-11)
A sustainable university must educate its academic collaborators and its interest groups, focusing on the key dimensions, such as economic growth, respect for the environment and carrying out energy saving measures, and ...
Acceso abierto
The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools
(MDPI, 2022-10)
Since the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ...
Acceso abierto
Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer
(MDPI, 2022-08)
The COVID 19 pandemic brought significant changes in consumption habits, bringing about an era of more sustainable and healthier consumption. The objective of the present study is to measure brand loyalty to healthy foods ...
Acceso abierto
Trust in E-Commerce and Its Impact on the Purchase Intention of Consumers in MSME Stores in Chiapas - Mexico
(ACM DL DIGITAL LIBRARY, 2022-09-21)
The intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products ...
Acceso restringido
USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience
(ACM DL DIGITAL LIBRARY, 2022-07-09)
The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed ...
Acceso restringido
Influence of Self-Efficacy, Perceived Enjoyment and Ease of Use on Mathematics Learning Satisfaction in Virtual Environments
(Richtmann, 2023)
Within the educational context, mathematics is one of the areas that contributes to the development of logical skills and analytical abilities in students. Mastering these skills allows for ...
Acceso abierto
Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy
(Frontiers, 2023)
Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...
Acceso abierto
Student Evaluation of Teachers’ Effectiveness (SETE) scale: translation, cross-cultural adaptation and psychometric properties in a Latin American sample
(Frontiers, 2023)
Introduction: Teacher effectiveness is a burgeoning field. Those responsible for educational policies seem increasingly committed to this fact, since it is one of the most important factors that influence the success of a ...
Acceso abierto
Web design and its effect on key variables associated with online consumer behavior in the retail sector
(Growing Science, 2023)
This study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ...
Acceso abierto
Adaptation and Validation of the S-NutLit Scale to Assess Nutritional Literacy in the Peruvian Population
(MDPI, 2023)
Maintaining good dietary practices is a factor that allows a better quality of life; therefore, it is necessary to promote health via the fundamental tool of nutritional literacy. In this context, this study aims to evaluate ...
Acceso abierto