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Digital Skills and Job Performance in Remote Work
(IEEE, 2022-06-08)
The objective of this study is to estimate the level of association between digital skills and job performance in remote work in a developing country such as Peru. A non-probabilistic convenience sampling was applied and ...
Acceso restringido
e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector
(MDPI, 2023-03)
Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest ...
Acceso abierto
Impact of Corporate Social Responsibility, Business Ethics and Corporate Reputation on the Retention of Users of Third-Sector Institutions
(MDPI, 2023)
Third-sector organizations have achieved an important place in the world due to the multiple social and humanitarian activities they carry out, generating a high impact on society. Maintaining their sustainability basically ...
Acceso abierto
Aceptación de la tecnología y su relación con el desempeño laboral de los teletrabajadores
(Universidad del Zulia, 2023)
La pandemia ha intensificado el uso de la tecnología en los entornos laborales, representando un desafío para los trabajadores desarrollar habilidades tecnológicas para cumplir con sus funciones. Es por ello, que el presente ...
Acceso abierto
Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer
(MDPI, 2022-08)
The COVID 19 pandemic brought significant changes in consumption habits, bringing about an era of more sustainable and healthier consumption. The objective of the present study is to measure brand loyalty to healthy foods ...
Acceso abierto
USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience
(ACM DL DIGITAL LIBRARY, 2022-07-09)
The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed ...
Acceso restringido
Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy
(Frontiers, 2023)
Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...
Acceso abierto
Web design and its effect on key variables associated with online consumer behavior in the retail sector
(Growing Science, 2023)
This study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ...
Acceso abierto