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Influence of corporate social responsibility on the elementsof affective commitment to the employer brand in companiesin the manufacturing secto
(COGENT, 2025-06-09)Acceso abiertothe purpose of this research is to develop a theoretical framework in which thecomponents of the employer brand’s affective commitment—long-term orientation(lto), enthusiasm for the employer brand (eeB), and emotional ... -
Factors influencing healthy product consumer behavior: an integrated model of purchase intention
(Frontiers, 2025-05-09)Acceso abiertoUnderstanding consumer behavior toward healthy food consumption is essential for promoting sustainable and health-conscious dietary choices. Previous studies based on the Theory of Planned behavior (TPB) have highlighted ... -
Validity and reliability analysis of a financial literacy scale in university students in Peru
(INTERCIENCIA, 2025-03-01)Acceso abiertoThe relevance and urgency of financial education have been notable in recent years as it seeks to contribute to the common good of society, particularly for the younger population. This study presents a validated financial ... -
Methodology to Improve Interaction in Educational Processes Based on Virtual Reality Techniques
(IEEE, 2025-03-27)Acceso abiertoInformation and communication technologies are helping to improve experiences in many areas, such as engineering, simulation, education. It is in the area of education, that thanks to the help of hardware and software, are ... -
Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness
(MDPI, 2025-07-01)Acceso abiertoHealth consciousness has emerged as a key driver of healthy food purchase decisions in the post-pandemic era. Despite growing interest in health-oriented products, the psychological mechanisms through which health consciousness ... -
Leadership Styles in Non-Profit Institutions: An Empirical Study for the Validation and Reliability of a Scale in the Latin American Context
(MDPI, 2025-03-10)Acceso abiertoThere is no doubt that leadership is one of the most researched and disseminated topics in recent years, and over time, some distinguished models have developed a solid foundation and a reputable structure. From this ... -
Gobierno digital y la gestión pública: temáticas, influencias y colaboraciones internacionales
(RG, 2025-02-26)Acceso abiertoEste estudio investiga la evolución del gobierno digital y la gestión pública desde 2019 hasta marzo de 2024, con un enfoque particular en cómo las tecnologías digitales influyen en la eficiencia y eficacia de la administración ... -
Periodismo digital comunitario. Una experiencia de composición escrita con estudiantes universitarios
(LACCEI, 2025-02-26)Acceso abiertoEl propósito del estudio fue determinar la efectividad de estrategias de composición escrita desde su función social e instrumental a través del desarrollo de un periódico digital comunitario. El trabajo estuvo orientado ... -
Factores administrativos, cognitivos y psicológicos que limitan el proceso investigativo en la Dirección General de Estudios de la Universidad Autónoma del Perú, Lima, 2022
(LACCEI, 2025-02-26)Acceso abierton este artículo se determinó el nivel en el que inciden los factores administrativos, cognitivos y psicológicos dentro del proceso investigativo con el fin de describir el grado en que estos factores estarían limitando la ... -
Ciudades Innovadoras: Diseño y Validación de una Grúa Pescante para la Mejora de la Pesca Artesanal
(LACCEI, 2025-02-26)Acceso abiertoLas grúas son ampliamente utilizadas en diversas industrias, incluida la industria pesquera, debido a su capacidad para levantar y trasladar cargas de manera eficiente y segura. Esta investigación tiene como objetivo diseñar ... -
Síndrome de Burnout y desempeño del profesorado de tiempo completo en una universidad privada del sur de Lima, 2023
(LACCEI, 2025-02-26)Acceso abiertoEl objetivo del estudio fue determinar la relación entre la prevalencia del síndrome de Burnout y su impacto en el desempeño de los docentes de tiempo completo de una universidad privada de Lima Sur. Metodológicamente se ... -
Cultura de innovación y creatividad empresarial en emprendedores que residen en el distrito de Aucallama, Perú
(LACCEI, 2025-02-26)Acceso abiertoEl propósito principal del estudio fue conocer la asociación entre la cultura de innovación y la creatividad empresarial de los emprendedores del distrito de Aucallama, Perú. La investigación se caracterizó por tener un ... -
Labor Competencies in the Strengthening of Local Government Public Management in Peru: Towards Achieving SDG 16
(THE GLOBAL GOALS, 2025-02-12)Acceso abiertoObjective:The study examines how labor competencies encompass technical knowledge, soft skills, attitudes, and values that are fundamental for the modernization and improvement of local public management. The research ... -
Eco-friendly strategic goals and the performance of innovative green processes: The impact of green intellectual capital
(Innovative Research Publishing, 2025-02-12)Acceso abiertoThe purpose of this study is to check the intellectual capital's role in shaping green process innovation. This article contends the company's capacity to create, possess, incorporate, and implement environmentally ... -
Impact of reputation and brand image on the intention to purchase educational services in private universities in Perú
(IBIMA Publishing, 2024)Acceso abiertoIn Peru, higher education has experienced significant growth due to the fact that public universities are unable to meet the demand of many young people who wish to pursue a university degree. In this context, the reputation ... -
The role of relationship marketing and brand love among banking consumers in an emerging market context
(MDPI, 2024)Acceso abiertoRelationship marketing is a concept that focuses not only on increasing the volume of relationship transactions, but also on improving consumer perception. Therefore, this research aimed to evaluate the influence of ... -
The Human Side of Leadership: Exploring the Impact of Servant Leadership on Work Happiness and Organizational Justice
(MDPI, 2024)Acceso abiertoThe leadership literature suggests that a servant leadership style can reduce negative employee outcomes, even in challenging work environments such as the educational sector, where teachers play a key role in social ... -
Emerging Technological Tools and Post-Pandemic Academic Performance in College Students
(Journal of Ecohumanism, 2024)Acceso abiertoEmerging technological tools have grown over time, especially during the pandemic, when it became evident how they increased their usefulness within the professional and educational environment, due to the ... -
Employer Branding and Its Relationship with Organizational Commitment: A Case Study in Peru
(IBIMA Publishing, 2024)Acceso abiertoThe study's main purpose was to determine the association between employer branding and organizational commitment in a company specializing in technological solutions for payment systems in Peru. The research was characterized ... -
Social Media Marketing and Its Relationship with Customer Loyalty: A Case Study in Cieneguilla, Peru
(IBIMA Publishing, 2024)Acceso abiertoThe objective of this research is to identify the relationship between social media marketing and customer loyalty in a restaurant in Cieneguilla, Peru. The study aims to highlight the importance of leveraging ...
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