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Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic
(MDPI, 2022-05-22)
The aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ...
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The Mexican Ecological Conscience: A Predictive Model
(MDPI, 2022-06-09)
Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...
Acceso abierto