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The Mexican Ecological Conscience: A Predictive Model
(MDPI, 2022-06-09)
Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...
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The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools
(MDPI, 2022-10)
Since the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ...
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