Browsing Administración y Marketing by Subject "Eco-friendly"

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    • Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy 

      Gómez-Bayona, Ledy; Valencia-Arias, Alejandro; García-Salirrosas, Elizabeth Emperatriz; Espinoza-Requejo, Cinthy Catheryne; Moreno-López, Gustavo (MDPI, 2023)
      Acceso abierto
      The COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify ...