Browsing Administración y Marketing by Subject "Customer satisfaction"

Now showing items 1-2 of 2

    • Augmented reality in customer experience: systematic review 

      Cervantes, Christian; Bayona-Oré, Sussy; Pintado Torre, Nicolás (Universitas Ahmad Dahlan, 2023)
      Acceso abierto
      Augmented reality (AR) is an emerging technology that offers the opportunity to explore a new way of shopping in the customer experience, showcasing its benefits, such as the superimposition of virtual elements in a physical ...

    • Web design and its effect on key variables associated with online consumer behavior in the retail sector 

      García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Millones-Liza, Dany Yudet (Growing Science, 2023)
      Acceso abierto
      This study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ...