Browsing Administración y Marketing by Subject "Attitude"

Now showing items 1-2 of 2

    • Augmented reality in customer experience: systematic review 

      Cervantes, Christian; Bayona-Oré, Sussy; Pintado Torre, Nicolás (Universitas Ahmad Dahlan, 2023)
      Acceso abierto
      Augmented reality (AR) is an emerging technology that offers the opportunity to explore a new way of shopping in the customer experience, showcasing its benefits, such as the superimposition of virtual elements in a physical ...

    • Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy 

      Chilón-Troncos, Rony Francisco; García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Millones-Liza, Dany Yudet; Villar-Guevara, Miluska (Frontiers, 2023)
      Acceso abierto
      Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...