Browsing Administración y Marketing by Author "Millones-Liza, Dany Yudet"

Now showing items 1-5 of 5

    • Digital Skills and Job Performance in Remote Work 

      García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet (IEEE, 2022-06-08)
      Acceso restringido
      The objective of this study is to estimate the level of association between digital skills and job performance in remote work in a developing country such as Peru. A non-probabilistic convenience sampling was applied and ...

    • Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy 

      Chilón-Troncos, Rony Francisco; García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Millones-Liza, Dany Yudet; Villar-Guevara, Miluska (Frontiers, 2023)
      Acceso abierto
      Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...

    • The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective 

      García-Salirrosas, Elizabeth Emperatriz; Esponda-Perez, Jorge Alberto; Millones-Liza, Dany Yudet; Haro-Zea, Karla Liliana; Moreno-Barrera, Luiggi Agustin; Ezcurra-Zavaleta, Ghenkis Amilcar; Rivera-Echegaray, Luis Alberto; Escobar-Farfan, Manuel (MDPI, 2025-02-12)
      Acceso abierto
      This paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact ...

    • USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience 

      García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet (ACM DL DIGITAL LIBRARY, 2022-07-09)
      Acceso restringido
      The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed ...

    • Web design and its effect on key variables associated with online consumer behavior in the retail sector 

      García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Millones-Liza, Dany Yudet (Growing Science, 2023)
      Acceso abierto
      This study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ...