Browsing Administración y Marketing by Author "Méndez-Gutiérrez, Leidy Lucía"

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    • Study of an Analytical Model that represent Student Loyalty: Case Study of a Private University in Peru 

      Carhuancho-Mendoza, Irma Milagros; Bullón-Solís, Omar; Saravia Ramos, Giuliana del Pilar; Moreno-Rodríguez, Rosa; Valero-Palomino, Fiorella Rocío; Méndez-Gutiérrez, Leidy Lucía; Layme-Calatayud, Lady Bárbara (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, 2023)
      Acceso abierto
      Student loyalty was explained based on multiple factors and variables such as institutional image, educational quality, academic fees, and educational service in a Peruvian university that provides educational service, ...