Browsing Administración y Marketing by Author "Garza-Muñiz, Viridiana Sarahí"
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The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools
Müller-Pérez, Jessica; Garza-Muñiz, Viridiana Sarahí; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Esponda-Pérez, Jorge Alberto; Álvarez-Becerra, Rina (MDPI, 2022-10)Acceso abiertoSince the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ...