Browsing Administración y Marketing by Author "García-Salirrosas, Elizabeth Emperatriz"
Now showing items 1-11 of 11
-
COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries
Valenzuela-Fernández, Leslier; Escobar-Farfán, Manuel; Guerra-Velásquez, Mauricio; García-Salirrosas, Elizabeth Emperatriz (MDPI, 2023-02)Acceso abiertoThe aim of the research is to examine the relationships between the following variables (a) Theory of Planned Behavior (TPB), composed of Attitudes (ATT), Subjective Norms (SN), and Perceived Behavioral Control (PBC); and ... -
Digital Skills and Job Performance in Remote Work
García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet (IEEE, 2022-06-08)Acceso restringidoThe objective of this study is to estimate the level of association between digital skills and job performance in remote work in a developing country such as Peru. A non-probabilistic convenience sampling was applied and ... -
Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market
García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Gómez-Bayona, Ledy; Moreno-López, Gustavo Moreno-López; Valencia-Arias, Alejandro; Gallardo-Canales, Rodrigo (Frontiers, 2023)Acceso abiertoIntroduction: This paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to ... -
Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy
Gómez-Bayona, Ledy; Valencia-Arias, Alejandro; García-Salirrosas, Elizabeth Emperatriz; Espinoza-Requejo, Cinthy Catheryne; Moreno-López, Gustavo (MDPI, 2023)Acceso abiertoThe COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify ... -
PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing
García-Salirrosas, Elizabeth Emperatriz (Multidisciplinary Digital Publishing Institute, 2022-02-24)Acceso abiertoThe objective of the research was to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling ... -
Psychometric Properties of a Questionnaire to Assess Perceptions of Corporal Expression in Future Spanish Teachers
Rojo-Ramos, Jorge; Gomez-Paniagua, Santiago; Mendoza-Muñoz, María; Carlos-Vivas, Jorge; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Carmelo Adsuar, José (MDPI, 2022-05-18)Acceso abiertoCorporal expression is a content that is forgotten by most educators but has been proved to bring numerous benefits to students of all ages. Teacher perceptions and beliefs play a fundamental role in the teaching-learning ... -
Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic
García-Salirrosas, Elizabeth Emperatriz; Acevedo-Duque, Ángel; Marin Chaves, Viviana; Mejía Henao, Paula Andrea; Olaya Molano, Juan Carlos (MDPI, 2022-05-22)Acceso abiertoThe aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ... -
Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management
Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Simón-Isidoro, Selene; Álvarez-Herranz, Agustín Pablo; Álvarez-Becerra, Rina; Sánchez Díaz, Lisette C. (MDPI, 2022-07-13)Acceso abiertoHiking is a sports activity that takes place in the natural environment. From the point of view of well-being, it is an aerobic activity that prevents and improves cardiovascular diseases. According to data provided by the ... -
The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools
Müller-Pérez, Jessica; Garza-Muñiz, Viridiana Sarahí; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Esponda-Pérez, Jorge Alberto; Álvarez-Becerra, Rina (MDPI, 2022-10)Acceso abiertoSince the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ... -
The Mexican Ecological Conscience: A Predictive Model
Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Sandoval Barraza, Lidyeth Azucena; Álvarez-Becerra, Rina (MDPI, 2022-06-09)Acceso abiertoRecently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ... -
USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience
García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet (ACM DL DIGITAL LIBRARY, 2022-07-09)Acceso restringidoThe study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed ...