Browsing Administración y Marketing by Author "Escobar-Farfán, Manuel"
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COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries
Valenzuela-Fernández, Leslier; Escobar-Farfán, Manuel; Guerra-Velásquez, Mauricio; García-Salirrosas, Elizabeth Emperatriz (MDPI, 2023-02)Acceso abiertoThe aim of the research is to examine the relationships between the following variables (a) Theory of Planned Behavior (TPB), composed of Attitudes (ATT), Subjective Norms (SN), and Perceived Behavioral Control (PBC); and ... -
Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market
García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Gómez-Bayona, Ledy; Moreno-López, Gustavo Moreno-López; Valencia-Arias, Alejandro; Gallardo-Canales, Rodrigo (Frontiers, 2023)Acceso abiertoIntroduction: This paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to ...