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dc.contributor.authorHuaripata-Chunque, Rosmery Roxana
dc.contributor.authorGarcía-Salirrosas, Elizabeth Emperatriz
dc.date.accessioned2025-07-01T22:51:32Z
dc.date.available2025-07-01T22:51:32Z
dc.date.issued2025-06-09
dc.identifier.urihttps://hdl.handle.net/20.500.13067/3862
dc.description.abstractthe purpose of this research is to develop a theoretical framework in which thecomponents of the employer brand’s affective commitment—long-term orientation(lto), enthusiasm for the employer brand (eeB), and emotional attachment (eA)—areinfluenced by corporate social responsibility (csr). An online questionnaire was used toconduct the survey, which gathered data from 366 employees of lima, peru, businesses.using smartpls software and the partial least squares path modeling method, the datawere analyzed to test the hypotheses of the proposed research model. According tothe findings, csr significantly improved lto, eeB, and eA. in conclusion, it can be statedthat organizations that adopt sustainable practices and promote csr within theirbusiness strategy not only benefit society and care for the environment but can alsostrengthen the emotional connection of employees with the company. With which theycan improve morale, productivity, and talent retention, creating a more positive andsustainable work environment in the long term.es_PE
dc.formatapplication/pdfes_PE
dc.language.isoenges_PE
dc.publisherCOGENTes_PE
dc.rightsinfo:eu-repo/semantics/openAccesses_PE
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/es_PE
dc.subjectCorporate social responsibilityes_PE
dc.subjectEmployer Brandes_PE
dc.subjectAfective commitmentes_PE
dc.subjectEmployee engagementes_PE
dc.subjectOrganizational sustainabilityes_PE
dc.titleInfluence of corporate social responsibility on the elementsof affective commitment to the employer brand in companiesin the manufacturing sectoes_PE
dc.typeinfo:eu-repo/semantics/articlees_PE
dc.identifier.journalCogent Business & ManageMentes_PE
dc.identifier.doihttps://doi.org/10.1080/23311975.2025.2515479
dc.subject.ocdehttps://purl.org/pe-repo/ocde/ford#5.02.04es_PE
dc.publisher.countryPEes_PE
dc.source.volume12es_PE
dc.source.issue1es_PE
dc.source.beginpage1es_PE
dc.source.endpage14es_PE


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