Browsing Administración de Empresas by Subject "Behavioral health"

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    • Factors influencing healthy product consumer behavior: an integrated model of purchase intention 

      M¨uller-Perez, Jessica; Acevedo-Duque, Angel; García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfan, Manuel; Esponda-Pérez, Jorge Alberto; Cachicatari-Vargas, Elena; Álvarez-Becerra, Rina; Alcina De Fortoul, Sandra (Frontiers, 2025-05-09)
      Acceso abierto
      Understanding consumer behavior toward healthy food consumption is essential for promoting sustainable and health-conscious dietary choices. Previous studies based on the Theory of Planned behavior (TPB) have highlighted ...