Browsing Administración de Empresas by Author "Müller-Pérez, Jessica"

Now showing items 1-2 of 2

    • Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths 

      Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Valenzuela Rettig, Pilar; García-Salirrosas, Elizabeth Emperatriz; Fernández-Mantilla, Mirtha Mercedes; Izquierdo-Marín, Sandra Sofía; Álvarez-Becerra, Rina (MDPI, 2023)
      Acceso abierto
      COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the ...

    • Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer 

      García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet; Esponda-Pérez, Jorge Alberto; Acevedo-Duque, Ángel; Müller-Pérez, Jessica; Sánchez Díaz, Lisette C. (MDPI, 2022-08)
      Acceso abierto
      The COVID 19 pandemic brought significant changes in consumption habits, bringing about an era of more sustainable and healthier consumption. The objective of the present study is to measure brand loyalty to healthy foods ...