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Now showing items 11-14 of 14
Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths
(MDPI, 2023)
COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the ...
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Aceptación de la tecnología y su relación con el desempeño laboral de los teletrabajadores
(Universidad del Zulia, 2023)
La pandemia ha intensificado el uso de la tecnología en los entornos laborales, representando un desafío para los trabajadores desarrollar habilidades tecnológicas para cumplir con sus funciones. Es por ello, que el presente ...
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Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy
(Frontiers, 2023)
Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...
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Web design and its effect on key variables associated with online consumer behavior in the retail sector
(Growing Science, 2023)
This study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ...
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