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    Digital Skills and Job Performance in Remote Work 

    García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet (IEEE, 2022-06-08)
    The objective of this study is to estimate the level of association between digital skills and job performance in remote work in a developing country such as Peru. A non-probabilistic convenience sampling was applied and ...
    Acceso restringido
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    The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective 

    García-Salirrosas, Elizabeth Emperatriz; Esponda-Perez, Jorge Alberto; Millones-Liza, Dany Yudet; Haro-Zea, Karla Liliana; Moreno-Barrera, Luiggi Agustin; Ezcurra-Zavaleta, Ghenkis Amilcar; Rivera-Echegaray, Luis Alberto; Escobar-Farfan, Manuel (MDPI, 2025-02-12)
    This paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact ...
    Acceso abierto
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    Evidence of validity and reliability of a scale to evaluate knowledge management in third sector organizations 

    Bejarano-Chalá, Ruth Alexandra; García-Salirrosas, Elizabeth Emperatriz; Villar-Guevara, Miluska; Millones-Liza, Dany Yudet (RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, 2023)
    The optimization of performance and acquisition of competitive advantage is the result of effective knowledge management, its scope in society is fundamental, due to its importance, the objective was to demonstrate the ...
    Acceso restringido
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    Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness 

    Albornoz, Roger; García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet; Villar-Guevara, Miluska; Toyohama-Pocco, Gladys (MDPI, 2023)
    Eating low amounts of healthy foods leads to high rates of diet-related diseases. How can we control and reduce the increase in these diseases? One of the recommendations is to improve nutritional competence, which means ...
    Acceso abierto
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    Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry 

    Carbajal-Rubio, Luis Alex; García-Salirrosas, Elizabeth Emperatriz; Villar-Guevara, Miluska; Escobar-Farfán, Manuel; Millones-Liza, Dany Yudet (Sage Journals, 2023)
    The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand awareness (BA), and the comparison ...
    Acceso abierto
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    Influence of Self-Efficacy, Perceived Enjoyment and Ease of Use on Mathematics Learning Satisfaction in Virtual Environments 

    Millones-Liza, Dany Yudet; García-Salirrosas, Elizabeth Emperatriz; Apaza-Cáceres, Jesús Alfredo; Norabuena-Diaz, Rubén Ángel (Richtmann, 2023)
    Within the educational context, mathematics is one of the areas that contributes to the development of logical skills and analytical abilities in students. Mastering these skills allows for ...
    Acceso abierto
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    Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy 

    Chilón-Troncos, Rony Francisco; García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Millones-Liza, Dany Yudet; Villar-Guevara, Miluska (Frontiers, 2023)
    Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...
    Acceso abierto
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    Web design and its effect on key variables associated with online consumer behavior in the retail sector 

    García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Millones-Liza, Dany Yudet (Growing Science, 2023)
    This study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ...
    Acceso abierto
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    Adaptation and Validation of the S-NutLit Scale to Assess Nutritional Literacy in the Peruvian Population 

    Chilón-Troncos, Rony Francisco; García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet; Villar-Guevara, Miluska (MDPI, 2023)
    Maintaining good dietary practices is a factor that allows a better quality of life; therefore, it is necessary to promote health via the fundamental tool of nutritional literacy. In this context, this study aims to evaluate ...
    Acceso abierto
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    e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector 

    García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Millones-Liza, Dany Yudet; Bejarano-Auqui, Jesús Fernando (MDPI, 2023-03)
    Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest ...
    Acceso abierto
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    Author
    García-Salirrosas, Elizabeth Emperatriz (14)
    Millones-Liza, Dany Yudet (14)
    Villar-Guevara, Miluska (6)Chilón-Troncos, Rony Francisco (2)Escobar-Farfán, Manuel (2)Rondon-Eusebio, Rafael Fernando (2)Acevedo-Duque, Ángel (1)Albornoz, Roger (1)Apaza-Cáceres, Jesús Alfredo (1)Bejarano-Auqui, Jesús Fernando (1)... View MoreSubjectPerceived value (3)Scale (3)E-commerce (2)Healthy foods (2)Retail (2)Third sector (2)Attitude (1)Brand awareness (1)Brand equity (1)Brand loyalty (1)... View MoreDate2023 (10)2022 (3)2025 (1)

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