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e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector
(MDPI, 2023-03)
Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest ...
Acceso abierto
Impact of Corporate Social Responsibility, Business Ethics and Corporate Reputation on the Retention of Users of Third-Sector Institutions
(MDPI, 2023)
Third-sector organizations have achieved an important place in the world due to the multiple social and humanitarian activities they carry out, generating a high impact on society. Maintaining their sustainability basically ...
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Aceptación de la tecnología y su relación con el desempeño laboral de los teletrabajadores
(Universidad del Zulia, 2023)
La pandemia ha intensificado el uso de la tecnología en los entornos laborales, representando un desafío para los trabajadores desarrollar habilidades tecnológicas para cumplir con sus funciones. Es por ello, que el presente ...
Acceso abierto
Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy
(Frontiers, 2023)
Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...
Acceso abierto
Web design and its effect on key variables associated with online consumer behavior in the retail sector
(Growing Science, 2023)
This study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ...
Acceso abierto