Browsing by Subject "Retail"
Now showing items 1-3 of 3
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e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector
(MDPI, 2023-03)Acceso abiertoChanges in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest ... -
Relación entre el visual merchandising y la experiencia de compra en clientes de un retail ubicado en Surquillo, 2023
(Universidad Autónoma del Perú, 2025-03-06)Acceso abiertoEl objetivo central de este estudio fue demostrar la relación entre el visual merchandising y la experiencia de compra de los clientes del retail ubicado en Surquillo. En el estudio, los elementos a evaluar fueron: el ... -
Web design and its effect on key variables associated with online consumer behavior in the retail sector
(Growing Science, 2023)Acceso abiertoThis study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ...