Browsing by Subject "Retail"

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e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector

García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Millones-Liza, Dany Yudet; Bejarano-Auqui, Jesús Fernando (MDPI, 2023-03)
Acceso abierto

Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest ...
Web design and its effect on key variables associated with online consumer behavior in the retail sector

García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Millones-Liza, Dany Yudet (Growing Science, 2023)
Acceso abierto

This study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ...