Now showing items 1-5 of 5

    • A cross-country study of marketing effectiveness in high-credence services 

      Angulo-Ruiz, Fernando; Pergelova, Albena; Cheben, Juraj; Angulo-Altamirano, Eladio (Elsevier Inc., 2016-04-24)
      Acceso restringido
      This research seeks to examine the influence of traditional advertising, Internet marketing, and relational marketing on choice and willingness to recommend across countries with varying levels of the Inglehart-Baker ...
    • Betting Scenario for the Management of University Professional Practices from the Conformation of Intersectoral Cooperation Networks 

      Marín-González, Freddy; Pérez-González, Judith; Senior-Naveda, Alexa; Narváez-Castro, Mercy; Rani Moganadas, Sharmila; Garcés-Rosendo, Eduardo (MDPI, 2023)
      Acceso abierto
      he professional practices represent a space for interorganizational and intersectoral alliances that contribute to the development of localities and regions. From this referent, the design and validation of intersectoral ...
    • Dropout in Higher Education and Determinant Factors 

      Bayona-Oré, Sussy (Springer Link, 2023)
      Acceso restringido
      One crucial topic in higher education that have negative consequences is student dropout. In academic organizations there is a duality between retention and dropout. This situation is not only detrimental to the student ...
    • Postgraduate Trends in the Training of Human Talent for Sustainable Development 

      Acevedo-Duque, Ángel; Prado-Sabido, Tohtli; García-Salirrosas, Elizabeth Emperatriz; Fernández Mantilla, Mirtha Mercedes; Vera Calmet, Velia Graciela; Valle Palomino, Nicolás; Aguilar Armas, Haydee Mercedes (MDPI, 2022-11)
      Acceso abierto
      A sustainable university must educate its academic collaborators and its interest groups, focusing on the key dimensions, such as economic growth, respect for the environment and carrying out energy saving measures, and ...
    • University Reform And Its Impact On Scientific Production In Peru 

      Acevedo-Flores, Jessica; Morillo-Flores, John; Tamashiro-Tamashiro, Jaime; Mazzi-Huaycucho, Víctor (Universidade do Estado do Rio Grande do Norte, 2021)
      Acceso abierto
      The present study had the objective of analyzing the Peruvian scientific production published after the university reform initiated in 2014 with the purpose of evidencing the impact of this one on the ...