Browsing Administración y Marketing by Issue Date

Now showing items 21-23 of 23

    • COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries 

      Valenzuela-Fernández, Leslier; Escobar-Farfán, Manuel; Guerra-Velásquez, Mauricio; García-Salirrosas, Elizabeth Emperatriz (MDPI, 2023-02)
      Acceso abierto
      The aim of the research is to examine the relationships between the following variables (a) Theory of Planned Behavior (TPB), composed of Attitudes (ATT), Subjective Norms (SN), and Perceived Behavioral Control (PBC); and ...

    • The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective 

      García-Salirrosas, Elizabeth Emperatriz; Esponda-Perez, Jorge Alberto; Millones-Liza, Dany Yudet; Haro-Zea, Karla Liliana; Moreno-Barrera, Luiggi Agustin; Ezcurra-Zavaleta, Ghenkis Amilcar; Rivera-Echegaray, Luis Alberto; Escobar-Farfan, Manuel (MDPI, 2025-02-12)
      Acceso abierto
      This paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact ...

    • Business perception and knowledge management for using virtual reality in emerging countries 

      Cosio Borda, Ricardo Fernando; Yarleque Ayala, Lady Di Irene; Ramírez Briones, Lorena; Robladillo Bravo, Liz Maribel; Quispe-Farfán, Percy Hugo; Marcelo Quispe, Luis Alberto; Pajuelo Rodríguez, James Arístides (LACCEI, 2025-02-26)
      Acceso abierto
      The objective of this research was to determine the relationship between business perception and knowledge management for the use of virtual reality in companies in emerging countries. An applied methodology with a ...