Browsing Administración y Marketing by Title

Now showing items 13-18 of 18

    • Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management 

      Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Simón-Isidoro, Selene; Álvarez-Herranz, Agustín Pablo; Álvarez-Becerra, Rina; Sánchez Díaz, Lisette C. (MDPI, 2022-07-13)
      Acceso abierto
      Hiking is a sports activity that takes place in the natural environment. From the point of view of well-being, it is an aerobic activity that prevents and improves cardiovascular diseases. According to data provided by the ...

    • Study of an Analytical Model that represent Student Loyalty: Case Study of a Private University in Peru 

      Carhuancho-Mendoza, Irma Milagros; Bullón-Solís, Omar; Saravia Ramos, Giuliana del Pilar; Moreno-Rodríguez, Rosa; Valero-Palomino, Fiorella Rocío; Méndez-Gutiérrez, Leidy Lucía; Layme-Calatayud, Lady Bárbara (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, 2023)
      Acceso abierto
      Student loyalty was explained based on multiple factors and variables such as institutional image, educational quality, academic fees, and educational service in a Peruvian university that provides educational service, ...

    • The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools 

      Müller-Pérez, Jessica; Garza-Muñiz, Viridiana Sarahí; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Esponda-Pérez, Jorge Alberto; Álvarez-Becerra, Rina (MDPI, 2022-10)
      Acceso abierto
      Since the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ...

    • The Mexican Ecological Conscience: A Predictive Model 

      Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Sandoval Barraza, Lidyeth Azucena; Álvarez-Becerra, Rina (MDPI, 2022-06-09)
      Acceso abierto
      Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...

    • University Reform And Its Impact On Scientific Production In Peru 

      Acevedo-Flores, Jessica; Morillo-Flores, John; Tamashiro-Tamashiro, Jaime; Mazzi-Huaycucho, Víctor (Universidade do Estado do Rio Grande do Norte, 2021)
      Acceso abierto
      The present study had the objective of analyzing the Peruvian scientific production published after the university reform initiated in 2014 with the purpose of evidencing the impact of this one on the ...

    • USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience 

      García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet (ACM DL DIGITAL LIBRARY, 2022-07-09)
      Acceso restringido
      The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed ...