Now showing items 8-17 of 17

    • Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy 

      Gómez-Bayona, Ledy; Valencia-Arias, Alejandro; García-Salirrosas, Elizabeth Emperatriz; Espinoza-Requejo, Cinthy Catheryne; Moreno-López, Gustavo (MDPI, 2023)
      Acceso abierto
      The COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify ...
    • PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing 

      García-Salirrosas, Elizabeth Emperatriz (Multidisciplinary Digital Publishing Institute, 2022-02-24)
      Acceso abierto
      The objective of the research was to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling ...
    • Pharmaceutical advertising and the consumption of over the counter (OTC) medicines in users of the SUPERFAR drugstore in Barrios Altos-Cercado de Lima, 2022. 

      Esteves Pairazaman, Ambrocio Teodoro; Ibarra Fretell, Walter Gregorio; Huapaya Cuzcano, Jessica Noelia; De La Cruz Rojas, Ronald Alan; Esteves Cardenas, Veronica Liset; Rincon Chavez, Jose; Ochoa Ayvar, Leydi; Palacios Valverde, Francisco (F1000Research, 2022-06-10)
      Acceso abierto
      To determine the relationship between pharmaceutical advertising and the consumption of over-the-counter (OTC) medicines in users of the SUPERFAR drugstore in Barrios Altos-Cercado de Lima, 2022.
    • Psychometric Properties of a Questionnaire to Assess Perceptions of Corporal Expression in Future Spanish Teachers 

      Rojo-Ramos, Jorge; Gomez-Paniagua, Santiago; Mendoza-Muñoz, María; Carlos-Vivas, Jorge; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Carmelo Adsuar, José (MDPI, 2022-05-18)
      Acceso abierto
      Corporal expression is a content that is forgotten by most educators but has been proved to bring numerous benefits to students of all ages. Teacher perceptions and beliefs play a fundamental role in the teaching-learning ...
    • Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic 

      García-Salirrosas, Elizabeth Emperatriz; Acevedo-Duque, Ángel; Marin Chaves, Viviana; Mejía Henao, Paula Andrea; Olaya Molano, Juan Carlos (MDPI, 2022-05-22)
      Acceso abierto
      The aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ...
    • Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management 

      Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Simón-Isidoro, Selene; Álvarez-Herranz, Agustín Pablo; Álvarez-Becerra, Rina; Sánchez Díaz, Lisette C. (MDPI, 2022-07-13)
      Acceso abierto
      Hiking is a sports activity that takes place in the natural environment. From the point of view of well-being, it is an aerobic activity that prevents and improves cardiovascular diseases. According to data provided by the ...
    • The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools 

      Müller-Pérez, Jessica; Garza-Muñiz, Viridiana Sarahí; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Esponda-Pérez, Jorge Alberto; Álvarez-Becerra, Rina (MDPI, 2022-10)
      Acceso abierto
      Since the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ...
    • The Mexican Ecological Conscience: A Predictive Model 

      Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Sandoval Barraza, Lidyeth Azucena; Álvarez-Becerra, Rina (MDPI, 2022-06-09)
      Acceso abierto
      Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...
    • University Reform And Its Impact On Scientific Production In Peru 

      Acevedo-Flores, Jessica; Morillo-Flores, John; Tamashiro-Tamashiro, Jaime; Mazzi-Huaycucho, Víctor (Universidade do Estado do Rio Grande do Norte, 2021)
      Acceso abierto
      The present study had the objective of analyzing the Peruvian scientific production published after the university reform initiated in 2014 with the purpose of evidencing the impact of this one on the ...
    • USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience 

      García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet (ACM DL DIGITAL LIBRARY, 2022-07-09)
      Acceso restringido
      The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed ...