Search
Now showing items 1-2 of 2
Trust in E-Commerce and Its Impact on the Purchase Intention of Consumers in MSME Stores in Chiapas - Mexico
(ACM DL DIGITAL LIBRARY, 2022-09-21)
The intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products ...
Acceso restringido
e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector
(MDPI, 2023-03)
Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest ...
Acceso abierto