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The Mexican Ecological Conscience: A Predictive Model
(MDPI, 2022-06-09)
Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...
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Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management
(MDPI, 2022-07-13)
Hiking is a sports activity that takes place in the natural environment. From the point of view of well-being, it is an aerobic activity that prevents and improves cardiovascular diseases. According to data provided by the ...
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Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths
(MDPI, 2023)
COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the ...
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The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools
(MDPI, 2022-10)
Since the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ...
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