Browsing Artículos de Investigación by Subject "Scale"

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    • e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector 

      García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Millones-Liza, Dany Yudet; Bejarano-Auqui, Jesús Fernando (MDPI, 2023-03)
      Acceso abierto
      Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest ...