Browsing Artículos de Investigación by Author "Müller-Pérez, Jessica"
Now showing items 1-4 of 4
-
Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths
Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Valenzuela Rettig, Pilar; García-Salirrosas, Elizabeth Emperatriz; Fernández-Mantilla, Mirtha Mercedes; Izquierdo-Marín, Sandra Sofía; Álvarez-Becerra, Rina (MDPI, 2023)Acceso abiertoCOVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the ... -
Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer
García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet; Esponda-Pérez, Jorge Alberto; Acevedo-Duque, Ángel; Müller-Pérez, Jessica; Sánchez Díaz, Lisette C. (MDPI, 2022-08)Acceso abiertoThe COVID 19 pandemic brought significant changes in consumption habits, bringing about an era of more sustainable and healthier consumption. The objective of the present study is to measure brand loyalty to healthy foods ... -
The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools
Müller-Pérez, Jessica; Garza-Muñiz, Viridiana Sarahí; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Esponda-Pérez, Jorge Alberto; Álvarez-Becerra, Rina (MDPI, 2022-10)Acceso abiertoSince the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ... -
The Mexican Ecological Conscience: A Predictive Model
Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Sandoval Barraza, Lidyeth Azucena; Álvarez-Becerra, Rina (MDPI, 2022-06-09)Acceso abiertoRecently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...