Browsing Artículos de Investigación by Author "García-Salirrosas, Elizabeth Emperatriz"

Now showing items 21-25 of 25

    • Spanish Version of a Scale to Evaluate the Quality of Work Life in Teachers: An Adaptation of Walton’s QWL Model in the Peruvian Context 

      Muguerza-Florián, Edgardo; García-Salirrosas, Elizabeth Emperatriz; Villar-Guevara, Miluska; Fernández-Mallma, Israel (MDPI, 2023)
      Acceso abierto
      Workers’ job satisfaction benefits the organization, which constitutes a competitive advantage. This is why the Quality of Work Life (QoWL) study has gained relevance in recent years. For this reason, various scales have ...

    • The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools 

      Müller-Pérez, Jessica; Garza-Muñiz, Viridiana Sarahí; Acevedo-Duque, Ángel; García-Salirrosas, Elizabeth Emperatriz; Esponda-Pérez, Jorge Alberto; Álvarez-Becerra, Rina (MDPI, 2022-10)
      Acceso abierto
      Since the emergence of COVID-19, the interruption of non-core activities negatively affected the entire world economy so that companies in emerging countries had to adapt to the “new reality” by seeking new business ...

    • The Mexican Ecological Conscience: A Predictive Model 

      Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Sandoval Barraza, Lidyeth Azucena; Álvarez-Becerra, Rina (MDPI, 2022-06-09)
      Acceso abierto
      Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...

    • Trust in E-Commerce and Its Impact on the Purchase Intention of Consumers in MSME Stores in Chiapas - Mexico 

      García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Esponda-Pérez, Jorge Alberto (ACM DL DIGITAL LIBRARY, 2022-09-21)
      Acceso restringido
      The intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products ...

    • USAWEB: An Usability Metrics to Measure the Online Store Consumer's Purchase Experience 

      García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet (ACM DL DIGITAL LIBRARY, 2022-07-09)
      Acceso restringido
      The study proposes to create and evaluate the validity and reliability of a scale that allows us to measure the usability of web pages for electronic commerce called USAWEB (web usability), the referred scale is composed ...