Browsing by Subject "Willingness to pay"

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Influence of environmental awareness on the willingness to pay for green products: an analysis under the application of the theory of planned behavior in the Peruvian market

García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Gómez-Bayona, Ledy; Moreno-López, Gustavo Moreno-López; Valencia-Arias, Alejandro; Gallardo-Canales, Rodrigo (Frontiers, 2023)
Acceso abierto

Introduction: This paper aimed to build a predictive model through an empirical study to examine the influence of environmental awareness (EA) on attitude (ATT) and perceived behavioral control (PBC), as well as to ...