Browsing by Subject "Willingness to consume"

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Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Chilón-Troncos, Rony Francisco; García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Millones-Liza, Dany Yudet; Villar-Guevara, Miluska (Frontiers, 2023)
Acceso abierto

Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...