Browsing by Subject "Trust"
Now showing items 1-3 of 3
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Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic
(MDPI, 2022-05-22)Acceso abiertoThe aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ... -
The role of relationship marketing and brand love among banking consumers in an emerging market context
(MDPI, 2024)Acceso abiertoRelationship marketing is a concept that focuses not only on increasing the volume of relationship transactions, but also on improving consumer perception. Therefore, this research aimed to evaluate the influence of ... -
Trust in E-Commerce and Its Impact on the Purchase Intention of Consumers in MSME Stores in Chiapas - Mexico
(ACM DL DIGITAL LIBRARY, 2022-09-21)Acceso restringidoThe intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products ...
