Browsing by Subject "Sustainability"

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    • Influence of Corporate Environmental Responsibility on Dimensions of Brand Equity in the Sustainable Food Industry 

      Carbajal-Rubio, Luis Alex; García-Salirrosas, Elizabeth Emperatriz; Villar-Guevara, Miluska; Escobar-Farfán, Manuel; Millones-Liza, Dany Yudet (Sage Journals, 2023)
      Acceso abierto
      The objective of this study is to propose a theoretical model where corporate environmental responsibility (CER) influences brand loyalty (BL), perception of brand quality (PQ), brand awareness (BA), and the comparison ...

    • The Mexican Ecological Conscience: A Predictive Model 

      Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Sandoval Barraza, Lidyeth Azucena; Álvarez-Becerra, Rina (MDPI, 2022-06-09)
      Acceso abierto
      Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...