Browsing by Subject "Structural equation modeling"

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Application of the UTAUT model to estimate the factors that influence consumers' purchase intention in e-commerce in Lima-Peru

Vasquez-Solano, Brillyth Malena; De-La-Cruz-Rodriguez, Keyla Denith; Becerra-Sanchez, Juan Emerson; Garcia-Salirrosas, Elizabeth Emperatriz (Association for Computing Machinery, 2023)
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The objective of this research is to know what are the factors that determine the purchase intention in e-commerce of consumers in Lima. The non-probabilistic convenience sampling technique was used, with a cross-section ...