Browsing by Subject "Satisfaction"
Now showing items 1-2 of 2
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PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing
(Multidisciplinary Digital Publishing Institute, 2022-02-24)Acceso abiertoThe objective of the research was to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling ... -
Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic
(MDPI, 2022-05-22)Acceso abiertoThe aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ...
