Browsing by Subject "Purchase intention"

Now showing items 1-9 of 9

    • Application of the UTAUT model to estimate the factors that influence consumers' purchase intention in e-commerce in Lima-Peru 

      Vasquez-Solano, Brillyth Malena; De-La-Cruz-Rodriguez, Keyla Denith; Becerra-Sanchez, Juan Emerson; Garcia-Salirrosas, Elizabeth Emperatriz (Association for Computing Machinery, 2023)
      Acceso restringido
      The objective of this research is to know what are the factors that determine the purchase intention in e-commerce of consumers in Lima. The non-probabilistic convenience sampling technique was used, with a cross-section ...

    • COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries 

      Valenzuela-Fernández, Leslier; Escobar-Farfán, Manuel; Guerra-Velásquez, Mauricio; García-Salirrosas, Elizabeth Emperatriz (MDPI, 2023-02)
      Acceso abierto
      The aim of the research is to examine the relationships between the following variables (a) Theory of Planned Behavior (TPB), composed of Attitudes (ATT), Subjective Norms (SN), and Perceived Behavioral Control (PBC); and ...

    • Factors influencing healthy product consumer behavior: an integrated model of purchase intention 

      M¨uller-Perez, Jessica; Acevedo-Duque, Angel; García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfan, Manuel; Esponda-Pérez, Jorge Alberto; Cachicatari-Vargas, Elena; Álvarez-Becerra, Rina; Alcina De Fortoul, Sandra (Frontiers, 2025-05-09)
      Acceso abierto
      Understanding consumer behavior toward healthy food consumption is essential for promoting sustainable and health-conscious dietary choices. Previous studies based on the Theory of Planned behavior (TPB) have highlighted ...

    • PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing 

      García-Salirrosas, Elizabeth Emperatriz (Multidisciplinary Digital Publishing Institute, 2022-02-24)
      Acceso abierto
      The objective of the research was to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling ...

    • Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness 

      Escobar-Farfán, Manuel; García-Salirrosas, Elizabeth Emperatriz; Guerra-Velásquez, Mauricio; Veas-González, Iván; Gómez-Bayona, Ledy; Gallardo-Canales, Rodrigo (MDPI, 2025-07-01)
      Acceso abierto
      Health consciousness has emerged as a key driver of healthy food purchase decisions in the post-pandemic era. Despite growing interest in health-oriented products, the psychological mechanisms through which health consciousness ...

    • Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic 

      García-Salirrosas, Elizabeth Emperatriz; Acevedo-Duque, Ángel; Marin Chaves, Viviana; Mejía Henao, Paula Andrea; Olaya Molano, Juan Carlos (MDPI, 2022-05-22)
      Acceso abierto
      The aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ...

    • The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective 

      García-Salirrosas, Elizabeth Emperatriz; Esponda-Perez, Jorge Alberto; Millones-Liza, Dany Yudet; Haro-Zea, Karla Liliana; Moreno-Barrera, Luiggi Agustin; Ezcurra-Zavaleta, Ghenkis Amilcar; Rivera-Echegaray, Luis Alberto; Escobar-Farfan, Manuel (MDPI, 2025-02-12)
      Acceso abierto
      This paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact ...

    • The Mexican Ecological Conscience: A Predictive Model 

      Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Sandoval Barraza, Lidyeth Azucena; Álvarez-Becerra, Rina (MDPI, 2022-06-09)
      Acceso abierto
      Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...

    • Trust in E-Commerce and Its Impact on the Purchase Intention of Consumers in MSME Stores in Chiapas - Mexico 

      García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Esponda-Pérez, Jorge Alberto (ACM DL DIGITAL LIBRARY, 2022-09-21)
      Acceso restringido
      The intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products ...