Browsing by Subject "Purchase intention"
Now showing items 1-6 of 6
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Application of the UTAUT model to estimate the factors that influence consumers' purchase intention in e-commerce in Lima-Peru
(Association for Computing Machinery, 2023)Acceso restringidoThe objective of this research is to know what are the factors that determine the purchase intention in e-commerce of consumers in Lima. The non-probabilistic convenience sampling technique was used, with a cross-section ... -
COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries
(MDPI, 2023-02)Acceso abiertoThe aim of the research is to examine the relationships between the following variables (a) Theory of Planned Behavior (TPB), composed of Attitudes (ATT), Subjective Norms (SN), and Perceived Behavioral Control (PBC); and ... -
PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing
(Multidisciplinary Digital Publishing Institute, 2022-02-24)Acceso abiertoThe objective of the research was to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling ... -
Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic
(MDPI, 2022-05-22)Acceso abiertoThe aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ... -
The Mexican Ecological Conscience: A Predictive Model
(MDPI, 2022-06-09)Acceso abiertoRecently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ... -
Trust in E-Commerce and Its Impact on the Purchase Intention of Consumers in MSME Stores in Chiapas - Mexico
(ACM DL DIGITAL LIBRARY, 2022-09-21)Acceso restringidoThe intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products ...
