Now showing items 1-3 of 3

    • PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing 

      García-Salirrosas, Elizabeth Emperatriz (Multidisciplinary Digital Publishing Institute, 2022-02-24)
      Acceso abierto
      The objective of the research was to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling ...
    • Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic 

      García-Salirrosas, Elizabeth Emperatriz; Acevedo-Duque, Ángel; Marin Chaves, Viviana; Mejía Henao, Paula Andrea; Olaya Molano, Juan Carlos (MDPI, 2022-05-22)
      Acceso abierto
      The aim of the research is to gain an understanding of consumer behavior in developing countries in the electronic environment. For this purpose, the four constructs of the PREVEINCOSA scale were analyzed: purchase intention ...
    • The Mexican Ecological Conscience: A Predictive Model 

      Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Llanos-Herrera, Gonzalo R.; García-Salirrosas, Elizabeth Emperatriz; Ovalles-Toledo, Luiz Vicente; Sandoval Barraza, Lidyeth Azucena; Álvarez-Becerra, Rina (MDPI, 2022-06-09)
      Acceso abierto
      Recently, the number of Mexicans who buy sustainable products has been increasing, which has led to sustainable trade. Therefore, the objective of this study is to determine which variables have a greater effect on Mexicans’ ...