Browsing by Subject "Planned behavior"

Now showing items 1-3 of 3

    • Factors influencing healthy product consumer behavior: an integrated model of purchase intention 

      M¨uller-Perez, Jessica; Acevedo-Duque, Angel; García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfan, Manuel; Esponda-Pérez, Jorge Alberto; Cachicatari-Vargas, Elena; Álvarez-Becerra, Rina; Alcina De Fortoul, Sandra (Frontiers, 2025-05-09)
      Acceso abierto
      Understanding consumer behavior toward healthy food consumption is essential for promoting sustainable and health-conscious dietary choices. Previous studies based on the Theory of Planned behavior (TPB) have highlighted ...

    • Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy 

      Gómez-Bayona, Ledy; Valencia-Arias, Alejandro; García-Salirrosas, Elizabeth Emperatriz; Espinoza-Requejo, Cinthy Catheryne; Moreno-López, Gustavo (MDPI, 2023)
      Acceso abierto
      The COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify ...

    • Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy 

      Chilón-Troncos, Rony Francisco; García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Millones-Liza, Dany Yudet; Villar-Guevara, Miluska (Frontiers, 2023)
      Acceso abierto
      Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...