Browsing by Subject "Planned behavior"

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Perception of Green Product Consumption in the Context of the COVID-19 Pandemic in an Emerging Economy

Gómez-Bayona, Ledy; Valencia-Arias, Alejandro; García-Salirrosas, Elizabeth Emperatriz; Espinoza-Requejo, Cinthy Catheryne; Moreno-López, Gustavo (MDPI, 2023)
Acceso abierto

The COVID-19 pandemic has resulted in changes in consumer behavior and has created new opportunities and challenges for the provisioning of green products in emerging economies. The objective of this study was to identify ...
Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy

Chilón-Troncos, Rony Francisco; García-Salirrosas, Elizabeth Emperatriz; Escobar-Farfán, Manuel; Millones-Liza, Dany Yudet; Villar-Guevara, Miluska (Frontiers, 2023)
Acceso abierto

Introduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ...