Browsing by Subject "Perceived behavioral control"
Now showing items 1-3 of 3
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Predicting willingness to consume healthy brand foods using the theory of planned behavior: the role of nutritional literacy
(Frontiers, 2023)Acceso abiertoIntroduction: The willingness to consume healthy foods has highlighted the growing importance of health, even more so when it comes to food choice, and predicting the willingness to consume foods of a healthy brand represents ... -
Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness
(MDPI, 2025-07-01)Acceso abiertoHealth consciousness has emerged as a key driver of healthy food purchase decisions in the post-pandemic era. Despite growing interest in health-oriented products, the psychological mechanisms through which health consciousness ... -
Theory of Planned Behavior (TPB) and the Information Security Policy
(RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, 2023)Acceso restringidoCompliance with Information Security Policies (ISP) is essential in institutions. Understanding the relationship between individual’s behavior toward compliance with the ISP has given rise to various proposals using different ...
