Browsing by Subject "Loyalty"

Now showing items 1-2 of 2

    • Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer 

      García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet; Esponda-Pérez, Jorge Alberto; Acevedo-Duque, Ángel; Müller-Pérez, Jessica; Sánchez Díaz, Lisette C. (MDPI, 2022-08)
      Acceso abierto
      The COVID 19 pandemic brought significant changes in consumption habits, bringing about an era of more sustainable and healthier consumption. The objective of the present study is to measure brand loyalty to healthy foods ...

    • Study of an Analytical Model that represent Student Loyalty: Case Study of a Private University in Peru 

      Carhuancho-Mendoza, Irma Milagros; Bullón-Solís, Omar; Saravia Ramos, Giuliana del Pilar; Moreno-Rodríguez, Rosa; Valero-Palomino, Fiorella Rocío; Méndez-Gutiérrez, Leidy Lucía; Layme-Calatayud, Lady Bárbara (Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology, 2023)
      Acceso abierto
      Student loyalty was explained based on multiple factors and variables such as institutional image, educational quality, academic fees, and educational service in a Peruvian university that provides educational service, ...