Browsing by Subject "Healthy foods"

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The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective

García-Salirrosas, Elizabeth Emperatriz; Esponda-Perez, Jorge Alberto; Millones-Liza, Dany Yudet; Haro-Zea, Karla Liliana; Moreno-Barrera, Luiggi Agustin; Ezcurra-Zavaleta, Ghenkis Amilcar; Rivera-Echegaray, Luis Alberto; Escobar-Farfan, Manuel (MDPI, 2025-02-12)
Acceso abierto

This paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact ...
Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness

Albornoz, Roger; García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet; Villar-Guevara, Miluska; Toyohama-Pocco, Gladys (MDPI, 2023)
Acceso abierto

Eating low amounts of healthy foods leads to high rates of diet-related diseases. How can we control and reduce the increase in these diseases? One of the recommendations is to improve nutritional competence, which means ...