Browsing by Subject "Health consciousness"
Now showing items 1-2 of 2
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Psychological Determinants of Healthy Food Purchase Intention: An Integrative Model Based on Health Consciousness
(MDPI, 2025-07-01)Acceso abiertoHealth consciousness has emerged as a key driver of healthy food purchase decisions in the post-pandemic era. Despite growing interest in health-oriented products, the psychological mechanisms through which health consciousness ... -
Using the Theory of Perceived Value to Determine the Willingness to Consume Foods from a Healthy Brand: The Role of Health Consciousness
(MDPI, 2023)Acceso abiertoEating low amounts of healthy foods leads to high rates of diet-related diseases. How can we control and reduce the increase in these diseases? One of the recommendations is to improve nutritional competence, which means ...


