Browsing by Subject "Geomarketing"

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    • Digital platform based on geomarketing as an improvement in micro and small enterprises 

      Crisóstomo-Berrocal, Teófilo; Sierra-Liñan, Fernando; Carbonell-Michael, Cabanillas (Indonesian Journal of Electrical Engineering and Computer Science, 2022-07)
      Acceso abierto
      After the situation generated by the pandemic caused by COVID-19, micro and small enterprises (MSEs) faced a complex reality, having to cope with business uncertainty. This research proposes a digital platform based on ...