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    • Employer Branding and Its Relationship with Organizational Commitment: A Case Study in Peru 

      Olórtegui alcalde, Luis Miguel; Gasparrini Cañas, Víctor Gerardo; Saldaña Narro, Julio Brayan; Marcelo Quispe, Luis Alberto; Astor Paredes, Kelly (IBIMA Publishing, 2024)
      Acceso abierto
      The study's main purpose was to determine the association between employer branding and organizational commitment in a company specializing in technological solutions for payment systems in Peru. The research was characterized ...