Browsing by Subject "E-commerce"
Now showing items 1-10 of 10
-
Application of the UTAUT model to estimate the factors that influence consumers' purchase intention in e-commerce in Lima-Peru
(Association for Computing Machinery, 2023)Acceso restringidoThe objective of this research is to know what are the factors that determine the purchase intention in e-commerce of consumers in Lima. The non-probabilistic convenience sampling technique was used, with a cross-section ... -
Critical Success Factors Associated to Tourism e-Commerce: Study of Peruvian Tourism Operators
(Science and Information Organization, 2021)Acceso abiertoThe incorporation of information and communication technologies (ICT) has generated new opportunities and innovation in business models, such as electronic commerce (EC). Despite the benefits that the EC offers PYMEs, its ... -
Design of a Web Application to Increase the Sales of the Company Neverland in Lima, Peru
(Seventh Sense Research Group®, 2023)Acceso abiertoNowadays, the internet has become the most popular tool used to communicate and exchange information, but it is not very feasible due to the lack of knowledge of its proper use related to digital skills, hindering its ... -
Digital platform based on geomarketing as an improvement in micro and small enterprises
(Indonesian Journal of Electrical Engineering and Computer Science, 2022-07)Acceso abiertoAfter the situation generated by the pandemic caused by COVID-19, micro and small enterprises (MSEs) faced a complex reality, having to cope with business uncertainty. This research proposes a digital platform based on ... -
E-commerce y satisfacción de los clientes en la empresa Games Center Perú, Lima Metropolitana - 2021
(Universidad Autónoma del Perú, 2023-03-01)Acceso abiertoEl principal objetivo del estudio es determinar la relación entre el E-commerce y la satisfacción de los clientes en la empresa Games Center Perú. La importancia radica en que, desde el origen de la pandemia de COVID-19, ... -
e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector
(MDPI, 2023-03)Acceso abiertoChanges in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest ... -
Factores Criticos para la Adopción del Comercio Electrónico en Pymes de Turismo
(Associacao Iberica de Sistemas e Tecnologias de Informacao, 2020)Acceso abiertoLas Pymes constituyen la mayoría de las empresas, emplean el mayor número de trabajadores del sector manufacturero y de servicios, y pueden beneficiarse del comercio electrónico. Sin embargo, el índice de adopción del ... -
Marketing estratégico y gestión de e-commerce en Standard Corporation, Lima - 2019
(Universidad Autónoma del Perú, 2021-02)Acceso abiertoEn el estudio se determina la situación problemática respecto a la deficiencia en la gestión de e-commerce, a partir de ello se formuló el siguiente problema: ¿Qué relación existe entre el marketing estratégico y la gestión ... -
Trust in E-Commerce and Its Impact on the Purchase Intention of Consumers in MSME Stores in Chiapas - Mexico
(ACM DL DIGITAL LIBRARY, 2022-09-21)Acceso restringidoThe intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products ... -
Web design and its effect on key variables associated with online consumer behavior in the retail sector
(Growing Science, 2023)Acceso abiertoThis study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ...
