Browsing by Subject "E-commerce"

Now showing items 1-8 of 8

    • Critical Success Factors Associated to Tourism e-Commerce: Study of Peruvian Tourism Operators 

      Bayona-Oré, Sussy; Estrada, Romy (Science and Information Organization, 2021)
      Acceso abierto
      The incorporation of information and communication technologies (ICT) has generated new opportunities and innovation in business models, such as electronic commerce (EC). Despite the benefits that the EC offers PYMEs, its ...

    • Design of a Web Application to Increase the Sales of the Company Neverland in Lima, Peru 

      García Paraizaman, Anaclaudia; Paredes Quispe, Angie Neri; Quispe Aquino, María del Carmen; Cano Lengua, Miguel Angel (Seventh Sense Research Group®, 2023)
      Acceso abierto
      Nowadays, the internet has become the most popular tool used to communicate and exchange information, but it is not very feasible due to the lack of knowledge of its proper use related to digital skills, hindering its ...

    • Digital platform based on geomarketing as an improvement in micro and small enterprises 

      Crisóstomo-Berrocal, Teófilo; Sierra-Liñan, Fernando; Carbonell-Michael, Cabanillas (Indonesian Journal of Electrical Engineering and Computer Science, 2022-07)
      Acceso abierto
      After the situation generated by the pandemic caused by COVID-19, micro and small enterprises (MSEs) faced a complex reality, having to cope with business uncertainty. This research proposes a digital platform based on ...

    • E-commerce y satisfacción de los clientes en la empresa Games Center Perú, Lima Metropolitana - 2021 

      Alarcon Alarcon, José Antonio; Campos Mori, José Enrique Alain (Universidad Autónoma del Perú, 2023-03-01)
      Acceso abierto
      El principal objetivo del estudio es determinar la relación entre el E-commerce y la satisfacción de los clientes en la empresa Games Center Perú. La importancia radica en que, desde el origen de la pandemia de COVID-19, ...

    • e-RetailTest: Scale to Assess the Attitude of Consumers towards E-Commerce in the Retail Sector 

      García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Millones-Liza, Dany Yudet; Bejarano-Auqui, Jesús Fernando (MDPI, 2023-03)
      Acceso abierto
      Changes in consumer behavior are driven by tastes and preferences that change over time as their socioeconomic conditions change. The objective of this study was to validate the psychometric characteristics of the e-RetailTest ...

    • Factores Criticos para la Adopción del Comercio Electrónico en Pymes de Turismo 

      Bayona-Oré, Sussy; Estrada, Romy (Associacao Iberica de Sistemas e Tecnologias de Informacao, 2020)
      Acceso abierto
      Las Pymes constituyen la mayoría de las empresas, emplean el mayor número de trabajadores del sector manufacturero y de servicios, y pueden beneficiarse del comercio electrónico. Sin embargo, el índice de adopción del ...

    • Marketing estratégico y gestión de e-commerce en Standard Corporation, Lima - 2019 

      Arrieta Rebaza, Fernando Arturo (Universidad Autónoma del Perú, 2021-02)
      Acceso abierto
      En el estudio se determina la situación problemática respecto a la deficiencia en la gestión de e-commerce, a partir de ello se formuló el siguiente problema: ¿Qué relación existe entre el marketing estratégico y la gestión ...

    • Trust in E-Commerce and Its Impact on the Purchase Intention of Consumers in MSME Stores in Chiapas - Mexico 

      García-Salirrosas, Elizabeth Emperatriz; Rondon-Eusebio, Rafael Fernando; Esponda-Pérez, Jorge Alberto (ACM DL DIGITAL LIBRARY, 2022-09-21)
      Acceso restringido
      The intention to buy online is an essential factor for the success of organizations of any size and sector. Getting consumers to have a high level of purchase intention predicts actual purchasing behavior of the products ...