Browsing by Subject "Digital platform"

Now showing items 1-2 of 2

    • Consumer Behavior after COVID-19: Interpersonal Influences, eWOM and Digital Lifestyles in More Diverse Youths 

      Müller-Pérez, Jessica; Acevedo-Duque, Ángel; Valenzuela Rettig, Pilar; García-Salirrosas, Elizabeth Emperatriz; Fernández-Mantilla, Mirtha Mercedes; Izquierdo-Marín, Sandra Sofía; Álvarez-Becerra, Rina (MDPI, 2023)
      Acceso abierto
      COVID-19 caused a major shift in consumer behavior online at companies that focused on offering products to a traditional and more diverse (LGBTTTQI+) market. For this reason, an online survey was carried out through the ...

    • Digital platform based on geomarketing as an improvement in micro and small enterprises 

      Crisóstomo-Berrocal, Teófilo; Sierra-Liñan, Fernando; Carbonell-Michael, Cabanillas (Indonesian Journal of Electrical Engineering and Computer Science, 2022-07)
      Acceso abierto
      After the situation generated by the pandemic caused by COVID-19, micro and small enterprises (MSEs) faced a complex reality, having to cope with business uncertainty. This research proposes a digital platform based on ...