Browsing by Subject "Developing markets"

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The Interaction Between Self-Efficacy, Fear of Failure, and Entrepreneurial Passion: Evidence from Business Students in Emerging Economies

García-Salirrosas, Elizabeth Emperatriz; Millones-Liza, Dany Yudet; Rondon-Eusebio, Rafael Fernando; Esponda-Pérez, Jorge Alberto; Salas-Tenesaca, Eulalia Elizabeth; Armas-Herrera, Reinaldo; Zumba-Zúñiga, María Fernanda (MDPI, 2025-07-14)
Acceso abierto

This study examines the relationship between fear of failure, entrepreneurial passion, and entrepreneurial self-efficacy among university business students from four emerging Latin American economies: Mexico, Colombia, ...
The role of relationship marketing and brand love among banking consumers in an emerging market context

Panduro-Ramirez, Jose Alberto; Gallegos-Reyes, Miguel Angel; Villar-Guevara, Miluska; García-Salirrosas, Elizabeth Emperatriz; Fernández-Mallma, Israel (MDPI, 2024)
Acceso abierto

Relationship marketing is a concept that focuses not only on increasing the volume of relationship transactions, but also on improving consumer perception. Therefore, this research aimed to evaluate the influence of ...